In this episode, Carlos interviews Professor Carlos Flavián, Professor Carlos Orús, and Assistant Professor Sergio Ibáñez-Sánchez, Universidad de Zaragoza, about their work on the role and impact of digital transformations on the customer experience.

This podcast is based on the following articles:

Flavián, C., Ibáñez-Sánchez, S., & Orús, C. (2019). The impact of virtual, augmented and mixed reality technologies on the customer experience. Journal of Business Research, 100, 547-560.

Flavián, C., Ibáñez-Sánchez, S., & Orús, C. (2021). The influence of scent on virtual reality experiences: The role of aroma-content congruence. Journal of Business Research, 123, 289-301.

Below, you can find their contact details too:

Professor Carlos Flavián

LinkedIn: @Carlos Flavian

Facebook: @Carlos Flavian

Twitter: @CarlosFlavian

Instagram: flavian.carlos

Professor Carlos Orús

LinkedIn: Carlos Orus Sanclemente https://www.linkedin.com/in/carlos-orus-sanclemente-3a242a45

Twitter: @CarlosOrusTT

Assistant Professor Sergio Ibáñez-Sánchez

LinkedIn: Sergio Ibáñez Sánchez https://es.linkedin.com/in/sergioibanezsanchez

Twitter: @seribsan

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