E4: Exceptional times or just new reality?/Brand positioning & Copywriting/Resilience
Update: 2023-05-30
Description
In this episode I reflect on the sentence "exceptional times" and how this might be the "new reality". I discuss also how brand positioning is key bringing a concrete example from "Love Stories" a lingerie brand. Last but not least I look at the definition of resilience in our Product Management world.
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