Luca Netz is the Owner and CEO of Pudgy Penguins a Web3-born brand that fosters creativity, freedom, and community.

This is Luca's second time on the podcast, in the first episode we covered how he went from being a 10th-grade dropout to making his first million selling fake chains on Shopify.

In this episode, we dove into Luca's "Blueprint" for transforming Pudgy Penguins from a renowned crypto brand into a global powerhouse on par with Apple and Disney.

We also go through many other topics you don't want to miss:

-Pudgy Penguins Walmart deal and it's impact on brand recognition
-The Importance of Community and Culture
-Pudgy's Social Media Takeover
-How to maximize airdrop impact
-How to build an infrastructure for mass adoption
-The X-Factors of market cycles
-Why linking physical products to digital NFTs is a smart move
-Plans to acquire and build a Layer 2 Solution
-The truth behind meme coins
-Luca's message to the Pudgy Penguins community

And much more!

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SPONSORS

🚀 Jupiter is the most used Decentralized Exchange in Crypto and the largest DEX by volume on Solana.
https://jup.ag/

♾️ Astar Network is a Web3 hub for innovation, offering tools and a blockchain platform for decentralized apps and smart contracts. It invites users to innovate and connect in a community-driven ecosystem, transforming ideas into reality with its robust infrastructure.
https://astar.network/

🤖 SwissBorg is Europe’s top trusted crypto app offering user-centric investment platforms and DeFi asset management with reliability and innovation.

💰 Earn up to €100 and be eligible for multiple airdrops by Registering to Swissborg via the following link: https://join.swissborg.com/r/kevinH6E7

♾ Coinsilium provides vital funding and expert advice to Web3 and AI-powered early-stage technology companies.
https://www.coinsilium.com/

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Connect with Luca👇
Twitter: https://x.com/LucaNetz
Linkedin: https://www.linkedin.com/in/luca-s-a13508192/

Connect with Pudgy Penguins👇
Twitter: https://x.com/pudgypenguins
Website: https://pudgypenguins.com/

Connect with Kevin & When Shift Happens👇
Website: https://www.podpage.com/when-shift-happens/
Instagram: https://www.instagram.com/kevinwshpod/
TikTok: https://www.tiktok.com/@kevinfollonier_
Linkedin: https://www.linkedin.com/in/kevinfollonier/
Twitter (X): https://x.com/KevinWSHPod

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Chapters

00:00 Introduction
01:36 Jupiter, Mantle, Astar Network Partnerships
02:23 Walmart X Pudgy Penguins
07:25 Selling 1,000,000 Units
10:22 Building Infrastructure for Mass Adoption
12:35 Acquiring An L2 To Reach The Next Level
14:29 Social Media and Digital Strategy
16:07 Pudgy Penguins via Social Networks
17:48 Overpass IP
20:17 Distribution Problem
21:20 X-Factors of Market Cycles
22:28 Maximizing Potential
27:27 Pudgy Penguin Market Journey
33:41 Avoiding Arrogance
37:33 Building an Inclusive Community
42:38 Maximizing Airdrop Impact
50:10 Strategizing Airdrops for Penguins
51:26 Expanding Pudgy Penguin Holdings
54:34 Timing the Layer Two Launch
56:34 Attracting Big Brains to Pudgy
59:18 Kickstarting NFTs with Token Launches
01:01 : 53 Meme Coins
01:06:45 LayerZero
01:07:45 Doodles
01:08:00 Ordinal Builders
01:08:47 Execution Risk
01:09:50 Leverage Unlocks NFT Potential
01:12:03 Message to the Pudgy Community