DiscoverLead with Heart | Philanthropy, Nonprofit Leadership, Nonprofit Management & FundraisingE93. How a 5-Minute Fundraising Call Can Boost Mid-Level Donor Engagement with Kel Haney
E93. How a 5-Minute Fundraising Call Can Boost Mid-Level Donor Engagement with Kel Haney

E93. How a 5-Minute Fundraising Call Can Boost Mid-Level Donor Engagement with Kel Haney

Update: 2025-05-20
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I am so excited to have Kel Haney back on the podcast. She is a fundraising expert who knows firsthand how a simple five minute conversation can transform donor relationships and significantly boost engagement. 

In this episode, we're exploring the power of picking up the phone to grow mid-level donors. Discover practical strategies to build meaningful relationships with donors through phone calls, ensure effective follow-ups, and leave impactful voicemails.

If you're ready to learn how to pick up the phone and watch your donor engagement level up, join us in this conversation.


How a 5-Minute Fundraising Call Can Boost Mid-Level Donor Engagement - in this episode:

  • [04:10 ] Identifying and engaging with mid-level donors
  • [07:48 ] Key moments in an effective 5 minute fundraising call
  • [12:34 ] Leading a phone call with curiosity
  • [15:14 ] The value of a follow-up
  • [19:17 ] Leaving impactful voicemails
  • [23:17 ] Text messages versus phone calls
  • [26:28 ] Implementing a successful phone call fundraising strategy
  • [30:47 ] Tracking the success of a 5 minute fundraising call


RESOURCES


E51: The Art of Fundraising as a Relationship-Building Opportunity with Kel Haney

Gift Range Chart: https://bloomerang.co/blog/how-a-gift-range-chart-can-help-small-nonprofits-raise-more-money/ 


NOTEWORTHY QUOTES

“ Quite frequently, you've got people in your grassroots level who do have the

Send Haley a suggestion or request via text HERE!

My book, Sow, Grow, Lead is live on Amazon! It shares my journey of starting a nonprofit in Malawi and offers practical strategies for nonprofit leaders to create real impact.

As the fundraising engine of choice for over 80,000 organizations in 90+ countries, Donorbox’s easy-to-use fundraising tools help you raise more money in more ways. Seamlessly embed a customizable donation form into your website that reduces donor drop-off with a 4x faster checkout, launch a crowdfunding or peer-to-peer campaign, sell event tickets, raise funds on the go with Donorbox Live™ Kiosk, and much more. Learn more at donorbox.org

Dr. Lola Gershfeld’s EmC Masterclass helps you boost communication skills to raise more revenue. Trusted by top universities and global organizations. Use code LEADWITHHEART for 10% off.

CONNECT WITH HALEY
Haley is a CFRE, Stress Management Coach, and EmC trainer. Founder of The Savvy Fundraiser, she brings experience in human services, homelessness, and youth nonprofits. She specializes in EmC, leadership, board development, and fundraising, empowering nonprofit leaders to build thriving organizations.
Instagram: @thesavvyfundraiser
LinkedIn: Haley Cooper, CFRE
Website: thesavvyfundraiser.com

Produced by Ideablossoms

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E93. How a 5-Minute Fundraising Call Can Boost Mid-Level Donor Engagement with Kel Haney

E93. How a 5-Minute Fundraising Call Can Boost Mid-Level Donor Engagement with Kel Haney

Haley Cooper | Certified Fundraising Executive (CFRE), Certified Stress Management Coach, Certified EmC Trainer