Welcome back to the EcoSEO Podcast! Today, we’re talking all about SEO audits—what they are, why they matter, and how to perform one to boost your website’s performance. Think of an SEO audit as a full health check for your site. Even if your content is great, technical issues or poor optimization can hold you back from ranking.

Start with a technical check: tools like Google Search Console, Screaming Frog, and SEMrush can help you find broken links, crawl errors, and indexing issues. Next, check your site speed and mobile responsiveness—both matter for Google and user experience. Then, dive into keywords. Are your pages targeting the right search terms? Tools like Ahrefs or Moz help you spot opportunities and gaps.

Content quality is just as important. Ensure clear headings, meta descriptions, and engaging copy that answers user questions. Don’t forget internal links, optimized images, and clean URLs—these all make your site easier to navigate and understand for search engines.

Finally, create actionable steps. Fix high-impact issues first, then move on to content optimization and new opportunities. Even small improvements can make a big difference in traffic and conversions.

For more expert tips and a detailed approach to SEO audits, visit https://www.ecoseo.co.za/ and start improving your website today.