DiscoverAt Your ConvenienceEG America's Brian Ferguson shares SmartRewards, RMN, foodservice strategies
EG America's Brian Ferguson shares SmartRewards, RMN, foodservice strategies

EG America's Brian Ferguson shares SmartRewards, RMN, foodservice strategies

Update: 2025-07-15
Share

Description

In this episode of “At Your Convenience,” CSP Editor Rachel Gignac talks with Brian Ferguson, chief marketing officer at EG America, Westborough, Massachusetts. Ferguson talks about EG's loyalty program, SmartRewards, the chain's investment in retail media and artificial intelligence and its foodservice offerings.

Comments 
In Channel
loading
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

EG America's Brian Ferguson shares SmartRewards, RMN, foodservice strategies

EG America's Brian Ferguson shares SmartRewards, RMN, foodservice strategies

At Your Convenience