EP 016: Working With Clients As A Marketing Consultant With Jacob Warwick
Update: 2018-12-24
Description
In this episode, we talk to Jacob Warwick, who has a background working in marketing and startups in Silicon Valley for 10 years. His roster of clients is vast, including Director of Marketing positions for Xerox, and Under Armour.
We discussed:
- Setting client expectations for reasonable results
- Showing value to clients right away by tracking engagement metrics, setting benchmarks and goals
- Educating clients during the discovery phase
- The advantages you have as a marketer because you know your clients best, vs. a consultant who is coming in new. Be sure to put yourself directly in your customers’ shoes by talking to them, rather than thinking you know what they want
- Understanding what resources you have at your disposal to achieve the outcomes your clients desires
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
1.0x
