Episode Title:

Why You’re Not Failing: Moving Through the In-Between Seasons of Business Growth

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Work with Liz:

Private Coaching: Learn More & Book a Consultation to Apply
Therapist to Coach Collective: Learn More & Join TCC

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Episode Summary:

If you’ve been showing up, doing the inner work, investing in your growth, and still feel like things aren’t clicking yet — this episode is for you.

In this soul-nourishing and empowering conversation, Liz Fernandez shares why feeling stuck in your business isn’t a sign of failure — it’s a sacred season of becoming. Whether you're a first-gen entrepreneur, therapist, coach, or healer navigating life and business at the same time, this episode will help you reframe the in-between as growth in progress.

You’ll learn how to stop making lack of results mean something about you, why your 40% is more than enough, and how to shift your identity to align with the next-level version of yourself. Liz breaks down three powerful identity shifts to help you build momentum, feel safe being visible, and stay grounded in your purpose — without falling into burnout or hustle mode.

If you’re craving sustainable business growth and deeper self-trust, this episode is your permission slip to slow down and still rise.

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Timestamps:

00:01 – What the in-between season of business really is
02:00 – Why you feel the urge to do more when results aren’t showing
03:45 – The myth of falling behind and why your 40% is enough
06:00 – Client breakthroughs that didn’t come from doing more
08:00 – The first identity shift: embodying the coach who’s already booked out
10:30 – The second identity shift: trust that your work already works
12:00 – The third identity shift: building safety in visibility
14:00 – Why this work is bigger than you
15:00 – How to move through resistance and into expansion
16:00 – How to work with Liz for deeper, personalized support

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Episode Highlights:

Redefining Momentum: Liz challenges the idea that growth only looks like external wins and shows how small shifts are powerful proof that things are working.
The Three Identity Shifts: Learn how to embody your future self, trust your existing expertise, and build nervous system safety around being visible.
Client Wins in the In-Between: From Instagram Lives to simplified offers, Liz shares real client examples that prove growth is always happening — even when it’s quiet.
Permission to Do Less: You don’t need to hustle harder. You need to become the version of you who’s ready to hold what you’re calling in.

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Category:

Latinas in Business, Identity Work, Personal Growth, First-Gen Entrepreneurs, Mindset Shifts

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Keywords:

in-between season of business, identity work, Latina entrepreneur mindset, normalize slow growth, women of color in business, how to get unstuck, first-gen coach, visibility mindset, personal growth in entrepreneurship, imperfect action, mindset shifts

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Work With Liz:

Private 1:1 Coaching: Ready to move through this season with support? Private coaching is where strategy meets soul, and you become the version of you who holds the life and business you’re calling in.
Now booking for May 
Includes: Bi-weekly calls + private voice message support
Click here to apply 

Therapist to Coach Collective: Learn More & Join TCC

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Follow Liz on Instagram: @thelizfernandez
Website: https://thelizfernandez.com
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