Welcome to another episode of The Real Dish.  I’m your hostess with the mostess, Chef Mareya, The Fit Foodie and I have a question for you.

What happens when you take alcohol out of the equation? Do the celebrations stop… or do they actually get more meaningful?

In this episode 151, we’re exploring a movement that’s gaining serious momentum: the non-alcoholic and zero-proof lifestyle. During Sober October and beyond, more people are rethinking their relationship with drinking — not out of deprivation, but out of a desire to live sharper, healthier, and more present. In fact, nearly 40% of U.S. adults say they’re actively trying to drink less, and the NA beverage market is set to explode by 30% in the next few years.

To help us unpack this shift, I’m joined by Sam Moore, the creator of Hazlo — a brand that proves you don’t need alcohol to have bold, complex, and craveable flavors in your glass. Together, we’ll talk about the trends fueling this movement, why it’s resonating so deeply right now, and how zero-proof drinks are changing the way we connect and celebrate.

So if you’ve ever wondered whether you’d feel better, sharper, or more you without alcohol, this conversation is going to spark something.

Discount on Hazlo NA drinks:  Receive a 10% discount on a 24-pack with all 3 flavors! link  (https://www.drinkhazlo.com/products/podcast-bundle).

00:00 Introduction: The growing trend of non-alcoholic lifestyles

02:38 Sam Moore’s personal story: The catalyst for change

05:07 Pinpointing the physical and mental impact of alcohol

07:51 The generational shift: Why younger people are drinking less

09:54 The social pressure and awkwardness of not drinking

12:32 The inspiration behind creating the Aslo brand

15:20 Formulating for flavor, mouthfeel, and experience

19:40 The functional benefits of Aslo’s adaptogen blend

24:38 Addressing the misconception that there are no good NA options

27:15 The instant gratification trap of alcohol vs. feeling good tomorrow

32:39 The frustration of limited NA options at bars and restaurants

36:39 Five actionable tips for a successful Sober October

50:18 How to join the Aslo challenge and where to find the products