EP 16: From Freelancer to Boutique STR with Karsen Murray’s Journey Through Motherhood, Marketing & Real Estate
Description
In this heart-centered episode, Zoey B sits down with Karsen Murray (copywriter, mama, and first-time STR investor) whose journey from marketing manager to business owner to boutique cabin host will leave you inspired to pivot with purpose.
Karsen shares the unfiltered story of how she:
• Transitioned from a 9–5 to full-time freelancing (before it was trendy)
• Landed her first clients without a portfolio or roadmap
• Balanced entrepreneurship and new motherhood—and what actually changed
• Funded her Georgia short-term rental using freelance income
• Designed a lifestyle-first property while living 8 hours away
This one’s for the women building as they go, shifting identities, and redefining success with every season. Whether you're curious about freelancing, real estate, or the messy magic of doing both with a toddler on your hip, this episode is for you.
Ready to build a lifestyle aligned real estate portfolio? Apply for the Rooted in Rentals Mentorship and Interview with Zoey to join the community: https://www.zoeyberghoff.com/rnrmentorship
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United States
