If you're creating hyper-specific content focused on direct selling and wondering why your posts aren't performing like they used to, you're probably skipping 2 crucial parts of your social media funnel.

In today's episode, I'm breaking down something controversial: not every piece of content is meant to convert immediately!

I know that sounds crazy when you're trying to grow your business, but hear me out. With how social media algorithms have evolved, the old strategy of making every post a direct pitch to your offer just isn't working anymore.

I'm sharing my A-B-C framework for social funnels that's helped me build my seven-figure design agency. Most entrepreneurs are obsessing over the bottom of the funnel (conversion) while completely ignoring attraction and building content—which is why their audience isn't engaging and their sales calls aren't booking.

You'll discover why your content needs to move people from audience member to follower to community member before they're ready to buy, how to create attraction content that's general enough to bring new people in but specific enough to stay relevant to your brand, and why the building phase is where most people confuse connection-building with direct selling. Plus, I'm revealing why I take most of my conversion content off social media entirely and into email sequences, private podcasts, and sales calls where people are actually ready to buy.

In this episode, we're chatting about:
• The A-B-C social funnel framework

• Why direct selling content doesn't perform

• The building phase mistake 

• Moving conversion off social media

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• Website

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• Instagram

• Pinterest

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