In this enlightening episode of Founders' Marketing Compass, host Etgar Shpivak sits down with Reut Rachel Geva, a seasoned founder and investor. Reut shares her journey from a high school programmer to a successful entrepreneur and investor, offering invaluable insights on defining marketing KPIs, balancing short-term goals with long-term vision, and the realities of running a startup. Her unique perspective as both a non-marketer and a startup founder provides fresh, practical advice for aspiring entrepreneurs.

Key Takeaways:

* Regularly reassess and adjust your marketing KPIs every quarter to stay adaptable in a rapidly changing world.

* Balance big-picture strategies with day-to-day operations by working in two divisions that support each other.

* As a founder, embrace being the face of your startup, especially in the early stages.

* Running a startup is not easy money - it requires hard work, dedication, and often involves personal sacrifices.

* A startup's success affects not just the founder, but their entire family.

* Successful marketing teams work as a cohesive unit towards a common goal.

* Avoid falling into familiar marketing routines; instead, analyze where your target audience is and focus your efforts there.

* Persist in your vision, even when others don't understand it.

* Become a marketing expert through research, experimentation, and learning from failures.

Chapters:

0:00 Introduction and Reut's background

2:13 Defining marketing team KPIs

5:15 Balancing short-term goals and long-term vision

12:28 Most surprising lesson as a founder

13:24 Common misconceptions about running a startup

17:05 What makes a startup's marketing team successful

19:45 Key metrics for investment decisions

20:34 Biggest marketing mistakes startups make

24:04 Advice to her younger self

25:01 Becoming a marketing expert as a non-marketer

Reut's LinkedIn: https://www.linkedin.com/in/reut-rachel-geva/

Etgar's LinkedIn: https://www.linkedin.com/in/etgar/

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Keywords:

startup marketing, KPIs, founder journey, investment decisions, marketing mistakes, startup realities, adaptability, long-term vision, marketing expertise

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit etgar.substack.com