EP 2: My 5-Step Process For Planning Ad Messaging

Update: 2021-12-19

Description

In this episode, I'm sharing the behind the scenes of how I plan messaging for my client's ad campaigns. Find out the 5-step framework I developed to determine what to test and what to communicate in ad campaigns. Learn the best ways to research your audience, how to identify what benefits to communicate, and how to plan out different angles for testing.

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Podcast Trailer

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00:00

EP 2: My 5-Step Process For Planning Ad Messaging

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EP 2: My 5-Step Process For Planning Ad Messaging

Leah Mazur

EP 2: My 5-Step Process For Planning Ad Messaging