DiscoverLeading For WellnessEP 23 - The Entrepreneurial Spirit: Building a Functional Food Brand - Paul Frantellizzi
EP 23 - The Entrepreneurial Spirit: Building a Functional Food Brand - Paul Frantellizzi

EP 23 - The Entrepreneurial Spirit: Building a Functional Food Brand - Paul Frantellizzi

Update: 2025-11-18
Share

Description

Paul is a passionate and motivational leader with results-oriented entrepreneurial vision and a unique ability to bring great value to every relationship and business opportunity. A former native of NYC, Paul has a 40+ year history and experience with start-ups, executive management, the organic food industry, two-term Mayor, Police Commissioner, filmmaker, and a national sales and marketing director for Mount Sinai Hospital in NYC. He currently leads the team@ Joyful Humans & Blue Toad® developing microdose delivery formats, MGBA support nutrient-rich supplements, protein bars, tinctures, powders, drinks, chocolate, etc., all utilizing Nootropics, Ayurvedic Botanicals, Hemp/ Cannabis/ Mushroom products.  


Prior to creating Joyful & the Toad, Paul was the Chief Innovation Officer for Stanley Brothers Cannabis (founders of Charlotte's Web), he founded the country's premiere co-manufacturer of functional-foods, GOOD SUPERFOODS® (winner of NUTRACON & SSW Editors Choice) and Superfood Innovation Lab® where he innovated for iconic clients such as; USANA, Melaleuca, NuSkin, NewWays, Young Living, Scentsy, Modere, Dr. Mercola, Onnit Nutrition, Walmart, Garden of Life, Kroger, Labrada Nutrition, and many more. Paul also founded the country’s first organic vending distribution company (NextGen Vending®), and developed that industry’s first PLA-based biodegradable water bottle (Earthpure Organics®).  


His beautiful family, core values, sense of community, and a powerful work ethic inspire Paul to be his best everyday 


----- 


In this conversation, Liesl Bernard interviews Paul Frantalisi, a serial entrepreneur in the functional food space, about his journey from battling chronic Lyme disease to founding Joyful Humans, a brand focused on addressing metabolic health. Paul shares his experiences with alternative healing methods, the challenges of building a successful chocolate company, and the impact of a health crisis that led him to prioritize wellness. He discusses the importance of gut health, the role of psychedelics in his healing journey, and the innovative products Joyful Humans offers to promote homeostasis and balance in the body. 


 


Save 25% off with CODE: Leading25


https://www.joyfulhumans.com/ 


Chapters 


00:00 Introduction to Paul Frantelisi and Joyful Humans 


01:42 The Journey into Functional Foods 


04:32 From Struggles to Success: Building a Chocolate Company 


08:33 Navigating Challenges and Innovations in the Industry 


10:16 The Impact of COVID-19 on Business 


11:26 Health Crisis: A Wake-Up Call 


13:57 Healing Through Lifestyle Changes 


16:25 Exploring Spiritual Practices and Microdosing 


19:54 The Science of Happiness and Wellness 


21:02 The High of Running and Healing Journeys 


22:08 Inspiration Behind Joyful Humans 


24:06 The Power of the Name 'Joyful' 


25:39 Understanding Metabolic Dysfunction 


28:34 Biohacking for Health and Balance 


31:21 Spiritual Practices and Psychedelics 


34:37 The Vision and Strategy for Joyful Humans 


 


Contact Paul Frantellizzi: 


https://www.joyfulhumans.com/ 


https://www.linkedin.com/in/paulfrantellizzi/ 


https://www.instagram.com/joyful.humans/ 


Contact Liesl Bernard: 


liesl@leadingforwellness.com 


https://www.linkedin.com/in/lieslbernard/  


www.leadingforwellness.com 

Comments 
In Channel
loading
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

EP 23 - The Entrepreneurial Spirit: Building a Functional Food Brand - Paul Frantellizzi

EP 23 - The Entrepreneurial Spirit: Building a Functional Food Brand - Paul Frantellizzi

Liesl Bernard