What if the secret to building a powerful brand wasn’t about strategy, hacks, or fitting into a box—but about showing up unapologetically as you?

In this episode, I sit down with Bryan Martin (aka Sea Lion Bryan). Bryan isn’t just another social media success story, he’s someone who is fun, genuine, and building a movement simply by being himself.

So, get ready to laugh, be inspired, and maybe even rethink the way you show up online - because this conversation with Bryan Martin is one you won’t forget.

We’ll be talking about: 

➡ [0:00 ] Introduction: be the expert of you
➡ [3:10 ] The story behind the name
➡ [4:38 ] Dancing through grief and finding joy
➡ [7:19 ] From TikTok to Instagram success
➡ [10:14 ] Do you need to dance to grow online?
➡ [14:20 ] Blending joy and business without being salesy
➡ [19:09 ] Turning social media into a reality show
➡ [23:07 ] Sharing content across platforms
➡ [24:42 ] Playing with trial reels for growth
➡ [30:19 ] Building and training a team
➡ [34:48 ] The grocery store analogy for business growth
➡ [36:35 ] Smart linking & beating the algorithm
➡ [39:51 ] Being the expert of yourself
➡ [41:16 ] Posting by feeling, not rigidity
➡ [44:25 ] When a post gets no engagement
➡ [47:28 ] Authentic connection over automation
➡ [52:10 ] Handling negativity and stereotypes
➡ [1:01:33 ] Bryan’s favourite quote
➡ [1:02:01 ] Bryan’s favourite book(s)
➡ [1:05:26 ] Bryan’s favourite superpower
➡ [1:06:17 ] Bryan’s advice to his past self
➡ [1:07:30 ] Final thoughts and where to find Bryan

 

Resources

Recommended Books: 

➡ Don’t Shoot the Dog by Karen Pryor: https://bit.ly/3KHz6Ne

➡ The Widow Dancer by Bryan Martin: https://bit.ly/481Xm6x

➡ The Divine Comedy (Inferno/Trilogy) by Dante Alighieri: https://bit.ly/4nPutir

➡ Cloudy with a Chance of Meatballs by Judi Barrett: https://bit.ly/4gHZOBz

 

Quotes:

➡ “You could stay in the storm or you could be a break in the clouds”

 

About our guest:

Bryan Martin (AKA: SEALIONBRYAN) went from grief to gratitude in a way no one expected. Loss of his father, then an acute terminal loss of his partner 10 months later followed up by a pandemic left Bryan alone and forced to focus on himself and finding a way to make ends meet. Feeling safer financially was the first thing and Bryan joined direct sales with Young Living essential oils to take better care of himself and begin growing a business alongside his full time animal care career. His next moves (dance moves) would prove to be the spark he needed for himself. Dancing each morning in his kitchen to start his day lit a fire back in Bryan and the world began to follow with viral videos, news interviews and winning the Kelly Rippa & Ryan Seacrest dance contest in 2021.

Seven years after becoming widowed, Bryan has built a social media following over 2 million with 1.2 million on Facebook alone. Bryan is now married to his husband Devin, his Young Living business has become his full time passion and he has published a book on growing through grief called "The Widowed Dancer" showing us all we can dance through the fire and grow through grief.

Connect with Bryan Martin

➡ Bryan Martin’s Campsite bio: https://campsite.bio/sealionbryan

➡ Bryan Martin’s LinkedIn: https://www.linkedin.com/in/sealionbryan/

➡ Bryan Martin’s Tiktok: https://www.tiktok.com/@sealionbryan?lang=en

➡ Bryan Martin’s Facebook: https://www.facebook.com/Sealionbryan/

➡ Bryan Martin’s Instagram: https://www.instagram.com/sealionbryan/

➡ Bryan Martin’s Youtube: https://www.youtube.com/@BryanandDevin

➡ Bryan Martin’s Email: Sealionbryan@gmail.com

 

Connect with Direct Selling Accelerator:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to Youtube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

➡ Email us at communnity_manager@auxano.global

 

If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here https://go.auxano.global/welcome

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