Sara Booth, Senior Business Intelligence Developer at SM Energy Company, reveals the surprising ways data is transforming the oil and gas sector. She discusses how AI and computing power are quietly reshaping user experiences and business operations, giving companies a competitive edge. Key topics include the importance of strong data management, the role of AI in enhancing user interfaces, and the balance between data privacy and utility. Sara’s journey from field engineering to data analytics underscores the value of understanding both operational and data-driven perspectives in the industry. She also shares insights into how SM Energy is leveraging advanced data analytics to improve decision-making, and offers a look into the future of predictive analytics and technology's evolving role in oil and gas.

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00:00 - Intro
04:38 - Sarah’s Experience with Marketing Data
08:07 - Integrating Data into Salesforce
12:21 - Working for a Funeral Company During a Pandemic
15:11 - Overview of JMP Software
21:51 - Outro
23:45 - Journey into Oil and Gas Industry
29:43 - Starting in Data within the Industry
36:35 - Networking Strategies in the Oilfield
39:35 - Pandemic's Impact on Career Trajectory
41:40 - Trusting in God Over Data
44:03 - Pursuing a Master's in Analytics
45:43 - Texas A&M MS Analytics Program Overview
48:52 - Transitioning Outside of Oil and Gas
51:22 - Surprises Returning to the Industry
51:44 - Essential Skills for Aspiring Data Professionals
55:14 - Lightning Round
59:40 - Where to Find Jeff

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