“The thicker, the better” sounds like something I would say about my thighs, but not necessarily about beer. But that’s exactly how Woven Water Brewing Company describes their infamous “fusion” concoctions, which are smoothie-style sours with flavors like peanut butter and jelly, banana split, and peach orange pop ice cream. That’s not all they brew, but this type of eye-catching beverage is what has put the Tampa brewery on the map and what owners Jay and Ciara Jones say keep them in business.

In this episode, I chat with both owners, who launched the brewery with Nicole and Eric Childs in August 2020, and have since assumed complete ownership. You’ll hear them describe their “adapt or die” mentality, and why despite Jay’s initial reluctance to brew what some might call “hype” beers or hard seltzers, they quickly realized it’s what people want to drink, so why not give it to them? It’s a refreshingly pragmatic approach to business, and they’re having fun with it, even hosting a tap takeover of the gloopiest, gloppiest beers from around the country in a celebration they call Gloop City, which is now in its third year. 

But all silliness aside, this conversation is a look at a brewery that was poised to launch at the start of the pandemic, and what they had to do and change in order to open in what they believe is the best craft beer scene in the country. They share what worked, what didn’t, what they would do differently if they had to do it all over again, and what they hope to accomplish in the future. Jay and Ciara say they’re investing in a few key areas: their people, their community, and in their ability to grow and change. That sounds like a solid plan to me. So, let’s hear about it, right now.