This is Part 2 of The Economics of Getting (and Paying) Attention. If you haven’t listened to Part 1, I highly recommend starting there!

In today’s episode, I explore the “right to publicity” and the value of celebrity as an economic condition. From there, we get into how audience-building businesses gain efficiency by vertically integrating media, ads, and offers and how micro-media creators often leverage monopoly power to charge exorbitant prices.

Footnotes:

• “New wellness price point just dropped” Conspiratuality Instagram post


• 
  The World After Capital by Albert Wenger (available free)


• “The Audience Commodity and its Work” by Dallas Smythe


• “From Celebrity to Influencer” by Alison Hearn and Stephanie Schoenhoff


• Good Mythical Morning on YouTube


• Sporked


• “How Audience-Building is Different from Finding Clients” by Tara McMullin


• Vertical integration

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