EP 42 Ticketing system frustrations? Make yours work more effectively for you with Sarah Bagg
Description
In this episode, I had the pleasure of chatting with Sarah Bagg, founder of ReWork Consulting, about getting the best ticketing or booking system to support your business needs.
As a marketer, I've worked with several solutions, and I've noticed that most of them lack the automated link from email to CRM system. As a result, it's challenging to execute smart marketing strategies without manual intervention. This can be frustrating and time-consuming. It restricts personalisation and generally feeds a lack of enthusiasm for email marketing.
Since ticketing or booking systems are at the core of many businesses in the visitor economy, I wanted to speak with an expert in this area.
Sarah is well-versed in operational systems supporting all departments and has many years of experience working in this area of the visitor economy, both on the client and supplier sides.
Any investment in a new system is a huge undertaking. Sarah has some really useful advice for those thinking about it. She also has some suggestions for those who have already made the investment and have found their system lacking.
Check out the written summary and find links here.
Enjoy the episode!
This episode is sponsored by Hello Starling.
Hello Starling, is an award-winning Media Planning and Buying agency that specialises in delivering advertising campaigns with great results for visitor attractions and destinations.
They've worked with brands such as Bristol Zoo Project, Visit Shropshire, Visit Conwy, Visit Herefordshire and the National Tourism Office for Poland. If you want to be the centre of attention, visit hellostarling.com today.
Find out more about the marketing strategy and mentoring services with the Visitor Elves.
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