EP 47 Tips for leveraging social media in a crisis: and analogue vs virtual command posts
Description
Discover the secrets of crisis management on social media with our special guest, Destin Singleton, a seasoned corporate communications expert. Recognized as one of the top 20 business management podcasts in Texas, we're thrilled to bring you Destin's insights on effectively navigating localized incidents. From discussing the merits of creating temporary local social media channels to sharing strategies for engaging communities, this episode promises to equip you with the knowledge to build trust and maintain strong stakeholder relationships. Destin also recounts a riveting tale of handling a sudden marine crisis in Anchorage, highlighting the indispensable role of preparation and media relationships in crisis situations.
Explore the delicate balance between technology and old-school methods in crisis communication, particularly within a Joint Information Center. We dive into the benefits and challenges of using digital tools like Teams and Jetty while emphasizing the need to keep internal teams informed, illustrated by the American Airlines incident. Understand the importance of strategic hashtag creation and controlled narratives during a crisis, and the value of understanding Public Information Assistance Team roles. This episode is a must-listen for anyone looking to enhance their crisis response strategies and build robust communication frameworks.
We'd love to hear from you. Email the show at Tom@leadinginacrisis.com.
United States
