If you’ve ever wondered what actually separates the multifamily investors who scale fast from the ones who stall out, this conversation with Don Goff—RE Mentor’s top coach for nearly 20 years—is the episode you can’t afford to miss. 

Drawing from coaching over 1,800 students and two decades of real-world investing, Don breaks down the habits, mindset, and execution patterns that consistently create winners in this business. From the critical difference between treating real estate like a hobby versus a true business, to the real reasons some investors succeed quickly while others never gain traction, Don shares clear, practical insights directly from his coaching experience. If you’re an investor or entrepreneur looking for the unfiltered truth about what drives long-term success in multifamily, this episode delivers clarity, depth, and hard-earned wisdom straight from the source.


5 Key Takeaways to learn from

Success starts with disciplined consistency—not talent.

Don emphasizes that the biggest differentiator between successful and unsuccessful students is whether they commit real business hours and follow through on them consistently. 

Being coachable matters more than technical knowledge.

Many students fail because they reinvent the wheel instead of doing the exact action steps their coach gives them; the ones who follow direction win. 

Your personality doesn't limit your role—your habits do.

Don, an extrovert who loves underwriting, shows that strengths can evolve: he and his partner eventually became skilled at both the analytical and relational sides of the business. 

Staying plugged into a community accelerates belief and momentum.

Students who attend events, stay connected, and surround themselves with like-minded investors progress faster and stay inspired through challenges.


About Tim Mai

Tim Mai is a real estate investor, fund manager, mentor, and founder of HERO Mastermind for REI coaches.

He has helped many real estate investors and coaches become millionaires. Tim continues to help busy professionals earn income and build wealth through passive investing.

He is also a creative marketer and promoter with incredible knowledge and experience, which he freely shares. 

He has lifted himself from the aftermath of war, achieving technical expertise in computers, followed by investment success in real estate, management skills, and a lofty position among real estate educators and internet marketers.

Tim is an industry leader who has acquired and exited well over $50 million worth of real estate and is currently an investor in over 2700 units of multifamily apartments.

Connect with Tim
Website: Capital Raising Party
Facebook: Tim Mai | Capital Raising Nation 
Instagram: @timmaicom
Twitter: @timmai
LinkedIn: Tim Mai
YouTube: Tim Mai 

Communication is a non-negotiable skill for every operator.

Don stresses that investors tolerate challenges—but never silence. Transparent communication builds trust, and avoiding tough updates destroys it.