EP 5 CAC & CLV｜兩個對新創公司非常重要的指標
Update: 2020-12-06
Description
在延攬新用戶的過程中，不能只一味的追求更多用戶，CAC (Customer Acquisition Cost) 和 CLV (Customer Lifetime Value) 也是非常重要的兩項指標。本集將深入探討 CAC 和 CLV 背後的意涵，並以訂閱服務為例分析。
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