EP 51: How Kelsey Hunter Learned That Messaging is the Future of E-Commerce
Update: 2019-07-18
Description
Kelsey Hunter conducted a six-week experiment on Facebook Messenger, interacting with customers on the platform as though she were a chatbot. She discovered that people were more likely to engage with the chatbot if she asked questions. This prompted her to build an e-commerce tool that helps businesses turn Messenger into a new sales funnel.
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