EP #53 Behind the Inbox: Atro Tossavainen's expertise on email security trends
Description
In today's episode of the 'For The Love Of Emails' podcast, we welcome Atro Tossavainen, Founder at Koli-Lõks OÜ, with host Matthew Vernhout - VP, Deliverability, Netcore. Atro brings over two decades of experience as a GNU/Linux/UNIX systems administrator specializing in IT security, backup, and mass storage. With a remarkable background as an anti-spam activist, his insights are invaluable.
In this podcast, they discussed:
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What is the distinction between recycled spam traps and pristine spam traps?
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What factors differentiate bulk emails from targeted ones?
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How important are authentications like SPF, DKIM, and DMARC?
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What factors should marketers consider when registering domains?
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Why is it crucial to keep using your email list?
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How do different ESPs vary in the types of emails they send?
Resource Links:
Netcore's social media accounts:
https://www.linkedin.com/company/31757
https://twitter.com/netcore_cloud
https://www.instagram.com/netcorecloud/
Atro Tossavainen's linkedIn: https://www.linkedin.com/in/atrotossavainen
Koli-Lõks website: https://www.koliloks.eu/
United States
