EP#49 Delivering Success: Insider Insights for Mastering the Email Inbox
Description
In today's special episode of "For The Love Of Emails" Podcast, hosted by Matthew Vernhout, VP – Deliverability for Netcore, North America, we welcome Raymond Dijkxhoorn, CEO of SURBL. Raymond holds Specialties in anti spam solutions, and large scale mail filtering. He is also experienced in managing server solutions, MySQL clustering, housing and colo solutions.
In this podcast they discussed:
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Why the age of the domain should be taken into account when using email.
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How authentication tools like SPF, DKIM, and DMARC fit into data sets for identifying a trusted sender.
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The significance of list hygiene and list consent.
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How a sender can work to resolve issues if they land in a trap network.
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How SURBL protects users from "cold email messaging" solutions.
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Advice for marketers sending emails, what they should look for and how one can stay out of trouble.
United States
