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Most business owners would rather go broke than say no to a bad client. Then they act surprised when they're working 60-hour weeks for peanuts. 

Phil and Luke break down why Kiwi business owners are addicted to saying yes: scarcity mindset, fear of missing out, and the belief that every job leads to something bigger. We cover why your $100 clients bring 80% of your problems, how to filter out time wasters, and why having cash in the bank gives you the power to choose.

The pattern is always the same... Say yes to everything, get stuck doing work you hate, then complain about difficult customers while your margins get crushed.

You've got an unfair advantage as a small business owner, you're agile. But only if you actually use it. If you can't say no, you don't have a business, you have a job with extra stress.

Make the tough calls before someone else makes them for you.

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