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In this episode of Fundraising Demystified, Jason Kirby, a seasoned entrepreneur who has raised over $145 million and completed four exits, breaks down the strategic steps required for a successful 12-month fundraising process. 

Whether you’re a first-time founder or an experienced entrepreneur, Jason offers actionable advice on how to build relationships with investors, craft a winning pitch, and navigate the often lengthy due diligence process.

Jason's insights cover everything from building relationships before you need the money, to sustaining growth, and closing the deal. His practical tips on managing investor relations, leveraging networks, and preparing a solid growth trajectory are invaluable for anyone looking to secure equity capital for their startup.

Here’s what you can expect in this episode:

• 00:00 Introduction 

  
  



• 00:55 Why fundraising is a marathon, not a sprint

  
  



• 02:49 The importance of building investor relationships before you need them

  
  



• 04:41 Identifying the right experts and investors for your startup

  
  



• 05:49 How to nurture relationships and maintain momentum through updates

  
  



• 07:05 Preparing your pitch deck and ensuring continuous growth

  
  



• 08:09 Why 6 months of consistent growth is crucial before starting your fundraise

  
  



• 09:53 How to get warm intros and create a hyper-targeted investor pool

  
  



• 11:40 Mapping out your calls and securing in-person meetings with investors

  
  



• 14:39 The "magic number" of 30 meetings with investors and why it works

  
  



• 15:18 Final steps: Negotiating term sheets and completing due diligence

  
  

  
  

  
  

If you're aiming to raise equity capital for your startup, this episode is packed with the advice you need to execute a successful fundraising process.

This episode is sponsored by ThunderVC, an investment bank for founders by founders.

Raising debt? Find the perfect lender in minutes here: https://debt.thunder.vc

ABOUT FUNDRAISING DEMYSTIFIED

Our goal is simple: to equip you with the knowledge, inspiration, and guidance to navigate the labyrinthine world of fundraising. Whether you're a budding entrepreneur seeking seed funding or an established founder looking to scale your business, this podcast will provide you with the tools you need to conquer the fundraising landscape.

Thank you for being a loyal subscriber to Fundraising Demystified. We appreciate your support and are excited to continue bringing you more inspiring stories from successful founders.

ABOUT JASON

Jason Kirby is the co-founder of Thunder VC. He is a serial entrepreneur with 4 multi-million exits and decades of experience in fundraising and business building. He has coached hundreds of entrepreneurs in his career on fundraising, investing, capital strategy, and business development.

You can reach out to Jason through:

• Email: jason@thunder.vc

  
  



• LinkedIn:https://www.linkedin.com/in/jasonrkirby/