EP 616: Garry Ridge - The Building of the Iconic WD-40 Brand and Culture
Update: 2025-08-21
Description
Imagine a company culture where people happily do meaningful work they believe in, alongside supportive, positive, enthusiastic colleagues. Garry Ridge, former CEO of WD-40, did just that and then wrote 'Any Dumb-Ass Can Do It: Learning Moments from an Everyday CEO of a Multi-Billion-Dollar Company' to share exactly how he did it. I’m willing to bet that somewhere in your home, there is a blue and yellow can of WD-40. Garry grew WD-40 from a company worth $300 million to $3.6 billion, all the while maintaining a culture where 97% of employees say they love working at WD-40. Named by Inc. Magazine as one of the world’s top 10 Most Admired CEOs, he served as CEO of WD-40 for 25 years. This is a classic audit for every company owner.
LINKS
Garry's Website
Book on Amazon
The Mojo Sessions website
The Mojo Sessions on Patreon
Full transcripts of the show (plus time codes) are available on Patreon.
The Mojo Sessions on Facebook
Gary on LinkedIn
Gary on Twitter
The Mojo Sessions on Instagram
If you like what you hear, we'd be grateful for a review on Apple Podcasts or Spotify. Happy listening!
© 2025 Gary Bertwistle. All Rights Reserved.
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