Penelope Hope, founder of Rebel Energy, shares her journey of building a renewable energy company from scratch with just £1.5 million raised, scaling it to £100 million in revenue in record time. Rebel Energy's mission to alleviate fuel poverty while delivering renewable energy has set it apart as an innovative force in the UK energy sector.

In this episode, Penelope details her early challenges, fundraising strategies, and insights into scaling a utilities business sustainably and profitably. She also discusses her decision to step back from Rebel Energy and her vision for entrepreneurship in the UK.

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Here’s what you’ll find in this episode:

• 00:00 Introduction and Guest Welcome

  
  



• 00:25 Early Days and Initial Fundraising

  
  



• 01:39 Fundraising Strategies and Challenges

  
  



• 05:57 Crowdfunding Success and Market Entry

  
  



• 09:27 Growth Strategy and Operational Efficiency

  
  



• 14:06 Profitability and Future Plans

  
  



• 15:49 Stepping Down and Reflecting on the Journey

  
  



• 19:09 Advice for Founders and Fundraising Tips

  
  



• 22:06 UK Startup Ecosystem and Opportunities

  
  



• 32:55 Networking and Access to Investors

  
  



• 34:49 Conclusion and Final Thoughts

  
  

ABOUT PENELOPE HOPE

Penelope Hope co-founded Rebel Energy, a UK-based renewable energy supplier with a mission to alleviate fuel poverty. Under her leadership, the company grew from its initial $1.5 million raise to achieving over $100 million in revenue while maintaining profitability from day one. A strong advocate of operational efficiency, Penelope leveraged automation to stay competitive in the fragmented UK energy market.

Penelope has a background as an equity analyst and a deep commitment to social and environmental missions. After stepping back from Rebel Energy, she continues to inspire founders by sharing her experiences and advocating for founder-led innovation.

Connect with PENELOPE:

• LinkedIn: https://www.linkedin.com/in/penelope-hope/

  
  

  
  

  
  

  
  

  
  

ABOUT JASON

Jason Kirby is the co-founder of Thunder VC. He is a serial entrepreneur with 4 multi-million exits and decades of experience in fundraising and business building. He has coached hundreds of entrepreneurs in his career on fundraising, investing, capital strategy, and business development.

You can reach out to Jason through:

Email: jason@thunder.vc

LinkedIn: https://www.linkedin.com/in/jasonrkirby/

ABOUT FUNDRAISING DEMYSTIFIED

Our goal is simple: to equip you with the knowledge, inspiration, and guidance to navigate the labyrinthine world of fundraising. Whether you're a budding entrepreneur seeking seed funding or an established founder looking to scale your business, this podcast will provide you with the tools you need to conquer the fundraising landscape.

Thank you for being a loyal subscriber to Fundraising Demystified. We appreciate your support and are excited to continue bringing you more inspiring stories from successful founders.