EP 86: Unlocking the Power of AI in Marketing ft. Jeff Greenfield
Update: 2025-02-12
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Summary
In this episode of Fix Your BS, Dr. Greg Pursley engages with Jeff Greenfield, an entrepreneur and AI expert, to explore the rapidly evolving landscape of AI in marketing. They discuss the importance of understanding impressions over clicks, the role of Provalytics in providing actionable insights for marketers, and the necessity of adapting to customer needs rather than chasing trends. Jeff emphasizes the value of using AI tools like ChatGPT to enhance productivity and the importance of continuous learning in the marketing field.
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