DiscoverMAP IT FORWARD Middle EastEP 891 Brendan Adams - Specialty Coffee, Then and Now - Map It Forward Middle East Podcast Lee Safar
EP 891 Brendan Adams - Specialty Coffee, Then and Now - Map It Forward Middle East Podcast Lee Safar

EP 891 Brendan Adams - Specialty Coffee, Then and Now - Map It Forward Middle East Podcast Lee Safar

Update: 2025-09-08
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This is the first of a five-part series featuring Brendan Adams, Founder of the Canada-based green trading company Semilla Coffee, on The Map It Forward Middle East Podcast.

In this series, which first aired on the global podcast, host Lee Safar and Brendan explore whether the idea to "make coffee better" is a realistic endeavour in today's coffee industry.

The 5 episodes in this series are:

1. Specialty Coffee, Then and Now - https://youtu.be/EH4xbpQJNFU

2. The Discussion Around Quality Coffee - https://youtu.be/DsjcSsHEEW8

3. The Questions We Should Be Asking In Coffee - https://youtu.be/LSe2bPsL6bg

4. The Truth About Origin - https://youtu.be/UCaI9kvedTo

5. Is the future of coffee guaranteed? - https://youtu.be/DLrHw5K8jv8

In this episode of the podcast, Lee and Brendan discuss the evolution and current state of specialty coffee.

They explore how consumers' interests are shifting towards supporting producers in meaningful ways, and how the industry has evolved from focusing solely on coffee quality to embracing principles of sustainability and justice.

The conversation delves into the challenges and opportunities in the specialty coffee supply chain, the importance of community-wide commitment, and the growing influence of financial interests.

Tune in to gain valuable insights and join the discussion on the future of the coffee industry.

Connect with Brendan Adams and Semilla Coffee here:

https://www.semilla.ca/

https://www.instagram.com/semillacoffee/

https://www.linkedin.com/in/brendan-adams-a262655a/

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Connect with Map It Forward here: Website | Instagram | Mailing list

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: support@mapitforward.org

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EP 891 Brendan Adams - Specialty Coffee, Then and Now - Map It Forward Middle East Podcast Lee Safar

EP 891 Brendan Adams - Specialty Coffee, Then and Now - Map It Forward Middle East Podcast Lee Safar

Lee Safar