EP 914 Samo Smrke - Real Coffee Innovation Versus Marketing Hype - Map It Forward Middle East Podcast Lee Safar
Description
This episode is brought to you by Belco's upcoming 2-day Roaster's Camp in Ethiopia and Colombia in 2026. Don't miss this great opportunity to go to origin.
Connect with Alex Fremond from Belco on WhatsApp here: https://wa.me/33645956797 or email a.fremond@belco.fr
••••••••••••••••••••••••••••••••
This is the 4th episode of this 5-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar and guest Samo Smrke.
Samo is a Coffee Scientist and acting department head at the Coffee Excellence Centre at Zurich University of Applied Sciences (ZHAW).
In this series, we're exploring the question, "What is real innovation in coffee?"
The 5 episodes in this series are:
1. Good Coffee Science Versus Bad - https://youtu.be/AY7C9O2DDr0
2. What is Real Innovation in Coffee - https://youtu.be/1numLaWH2I4
3. Mainstream Coffee Innovation vs Specialty - https://youtu.be/NbICwYH_kO4
4. Real Coffee Innovation Versus Marketing Hype - https://youtu.be/huf3Rub7hNw
5. Innovation at Coffee Competitions - https://youtu.be/6tqkYSF73mg
In this episode of the podcast series, Lee and Samo delve into what constitutes real innovation in the coffee industry.
The discussion covers the evolution of coffee technology, particularly grinders and espresso machines, the influence of the home coffee market, and the potential future of alternative coffees.
They explore whether current technologies truly represent revolutionary innovation or if they are merely incremental improvements marketed under the guise of novelty.
Join us for a fascinating deep dive into the trends and innovations shaping the coffee world.
Connect with Samo Smrke and ZHAW here:
https://www.instagram.com/samosmrke/
https://www.instagram.com/zhaw.coffee.excellence.center/
••••••••••••••••••••••••••••••••
Connect with Map It Forward here: Website | Instagram | Mailing list
💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward
📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW
🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify
🧐 Find out more about Map It Forward Workshops here: https://mapitforward.coffee/workshops
Looking for a business advisor for your established coffee business or startup? Email us here
📧 email: support@mapitforward.org
United States
