In this episode of AntKast, we welcome TMT industry expert Paul Lee to discuss some of the latest innovations in the sports industry. Paul Lee is a Partner and the Global Head of Research for the Technology, Media, and Telecommunications (TMT) Industry at Deloitte UK.



Topics include the digitalization of the sports industry and its business model, with a deep dive on the phenomenon of sports NFTs and blockchain technology, and what they mean for sports leagues, teams, players, and sports fans. Paul also sheds some light on the future of sports, the return to live sports, and technological changes in the overall TMT sector.



Paul Lee has authored over 80 TMT reports, and leads the Deloitte Digital Consumer Trends Survey. He has also authored companion reports for the Royal Television Society’s Cambridge Conference, the IBC Leaders’ Summit, and the Guardian International Television Festival.

Sections in this episode:

00:03 Intro

03:40 Big trends in sports digitalization in resent years

06:49 Sports NFTs and its different applications

10:12 Digital collecting as another form of engagement and revenue stream

13:24 How large is the current digital sports market?

21:38 What's important to a successful NFT release?

22:55 The move to greener blockchains

25:20 What does this mean for other media and entertainment players?

29:44 How has COVID been impacting consumer behavior?

38:24 Outro

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