EP06 • AI Search | Impacts & Adaptation for SEO and PPC
Update: 2025-06-09
Description
In Google Marketing Live 2025, Google rolled out expanded AI Mode, AI Overviews, generative snippets, conversational Shopping Ads and the new AI Max tool, features set to redefine how people search and click.
In this episode we unpack what these changes mean for SEO and paid search: shifting from static keywords to intent-driven prompts, optimizing for AI-first answers, tweaking bids as AI alters click behavior, and testing emerging ad formats that marry generative AI with search intent.
Tune in for practical insights, then head over to marketingcasebootcamp.com to join the conversation with fellow marketers on adapting your strategy for the AI-powered search era.
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