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In this episode of the Generation Coaching Podcast, our hosts Max and Nina are joined by personal branding expert Victoria Effer. They discuss the first steps in personal branding, including addressing limiting beliefs and seeking feedback from others to identify your unique characteristics. Victoria emphasise the importance of establishing a consistent personal brand and finding your own rhythm for creating content. Victoria also highlights the significance of values, dealing with imperfections, and the power of authenticity. They discuss the challenges of dealing with negative comments and criticism, but emphasise the importance of staying true to oneself. Victoria shares their own journey of gaining confidence in personal branding and encourages listeners to take the first step and be consistent in their posting. Whether it's on LinkedIn or other platforms, consistency and authenticity are key for reaching a wider audience and opening doors for opportunities.


[00:01:14 ] Personal branding is a mix of perception.

[00:05:20 ] Mood board: pictures of personal branding. Neutral colors, coral symbolizes warmth. Social media logos, podcasting. Experience in personal branding, empowering women.

[00:08:48 ] Jealousy, support, and partnership in work.

[00:12:06 ] Discovering values during a retreat: love, kindness.

[00:16:18 ] Overcoming insecurity, posting on social media pays off.

[00:22:11 ] Striving for perfection is impossible, but necessary.

[00:24:20 ] Tension, flight reaction, calming techniques, inner child.

[00:27:29 ] Perfectionism triggered me, limited my self-worth.

[00:30:25 ] Focus on personal branding, ask others for input, be consistent in your message.

[00:35:21 ] Consistency depends on individual goals and platforms.

[00:39:03 ] Creating content: find your inspiration, be consistent.

[00:43:02 ] Unique experiences matter, so share your voice.

[00:45:10 ] Public figures face criticism but confidence helps.

[00:50:34 ] Be authentically you, even in disagreements.

IG: ⁠Victoria Effer

Linkedin: Victoria Effer

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⁠IG: ⁠Nina Benning⁠ & ⁠Max Viethen

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Much Love ❤️⁠Nina ⁠& ⁠Max