EP13 • RFM Customer Segmentation | Behind Sephora's Beauty Insider Program
Update: 2025-11-10
Description
Why do so many marketing campaigns fail? They fall into the "demographic trap," talking to everyone the same way.
This episode of the Marketing Case Bootcamp podcast introduces a more powerful, practical solution: RFM segmentation. We break down the core concepts of Recency, Frequency, and Monetary value, showing you how to predict customer intent, not just label their identity.
Using Sephora's legendary Beauty Insider program as a real-world case study, we reveal how to segment customers effectively and build a strategy that actually drives results.
Tune in for practical insights, then head over to Marketing Case Bootcamp to join the conversation with fellow marketers.
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