We're back with a new episode & a new friend! In this episode, we meet Hilary Sheinbaum: journalist, speaker, 2x author, and founder of non-alcoholic event company, GoingDry.co.

Hilary's first book, The Dry Challenge: How to Lose the Booze for Dry January, Sober October, and Any Other Alcohol-Free Month, came out in December of 2020.

She has contributed to publications including The NY Times, USA TODAY, Marie Claire and Forbes, covering celebrity, fashion, beauty, wellness, food & beverage, love, lifestyle, and more.

In this episode, we cover:

• Hilary's background and how alcohol was woven into her early career as a red carpet reporter.


• How a New Year's Eve bet with a friend turned into Hilary's first Dry January.


• How this experience changed her perspective and later led to her writing The Dry Challenge and covering the non-alcoholic space.


• Relationships & alcohol, wedding planning, and more!