EP17: How We Tripled Our Revenue Using Data at InCourage Martial Arts
Description
In this episode of The Simple Profit Podcast, Tu reveals the transformative business decision that catapulted InCourage Martial Arts' revenue from $1.8 million to an impressive $5.4 million.
Tu dives deep into overcoming an identity crisis, rebranding the business, using data to make smart decisions, revamping the curriculum, and simplifying the business model—a combination that played a key role in this remarkable success story.
Timestamps:
02:19 Finding the Perfect Name: InCourage Martial Arts
04:40 Curriculum Insight: Focusing on Kids
10:11 Marketing and Studio Design Transformation
13:57 Simplifying the Business Model
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