DiscoverDON'T WASTE I: CAPSULE TALKSEP21: Daria Zvereva on Radical Decisions, Creative Direction, and Designing a Future Beyond Borders
EP21: Daria Zvereva on Radical Decisions, Creative Direction, and Designing a Future Beyond Borders

EP21: Daria Zvereva on Radical Decisions, Creative Direction, and Designing a Future Beyond Borders

Update: 2025-09-03
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Daria Zvereva is a creative strategist, cultural connector, and architectural thinker currently working at AMO—the think tank of OMA—alongside Samir Bantal. Originally from Crimea, Daria fled her home twice—first during the 2014 occupation, and again in 2022 following the invasion of Ukraine. With no passport and no guarantees, she crossed borders by bus and train until she reached Rotterdam, where she joined OMA as an intern and carved her path into creative direction.

In this episode, we trace her remarkable journey—from dancer and refugee to architect and curator. Daria shares what it means to choose freedom over safety, how hip-hop culture shaped her way of thinking, and why she believes architecture must evolve beyond buildings to serve as a vehicle for systems, curation, and radical imagination. We talk about mentors, identity, decision-making, and why the most powerful form of support is often learning to back yourself, even when you don’t like yourself yet.

She reflects on working closely with Samir Bantal, the value of being a dot connector over a title holder, and how she helps others access resources to bring their creative visions to life. This isn’t just a story of resilience—it’s a manifesto for future-making, one bold, terrifying, and beautiful decision at a time.

00:00 Introduction and Greetings

00:21 Daria's Background and Name

01:14 Career Journey and Challenges

02:14 Life in Crimea and Moving to Moscow

04:57 Architectural Career and Personal Growth

07:59 Impact of War and Relocation to the Netherlands

10:11 Starting Over in the Netherlands

15:22 Personal Reflections and Self-Support

20:01 Joy and Inspiration

27:32 Authenticity and Future Potential

29:45 Exploring the Concept of 'More'

30:33 Personal Preferences and Self-Identification

31:46 Responsibility and Societal Change

32:59 Mentorship and Influences

39:53 Career Evolution and Architecture

42:00 The Role of Creative Directors

46:00 Personal Branding vs. Universe Building

47:54 Fashion as a Discipline

49:46 Learning from Fashion Mentors

58:44 Dreams and Aspirations

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EP21: Daria Zvereva on Radical Decisions, Creative Direction, and Designing a Future Beyond Borders

EP21: Daria Zvereva on Radical Decisions, Creative Direction, and Designing a Future Beyond Borders