EP21: Dream Clients, Data Analytics Vs. Gut Feel, And What To Do When AI Sucks
Update: 2025-11-05
Description
Do you have "dream clients" you'd like to work with? Every top writer and consultant has
that list, though they may keep it secret. The guys spill their client bucket lists here, and
there are surprises.
Then they tackle a familiar subject to every creative who ever lived: How to balance
your gut instincts against data-driven decisions. (It will haunt your entire career, and
there actually is a well-thought-out process to do it right.)
Then everyone both praises and trashes AI, which is how every thinking person should
be approaching the robots squeezing into our collective lives. Plus: How to use real-
world travel and adventure as fuel for amazing copy.
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