DiscoverReaching The Crescendo with Ben MussellEP#22- Amy Shepherd: Deli Worker Turned Copywriter, ‘‘it still seems to be…an enigma’’
EP#22- Amy Shepherd: Deli Worker Turned Copywriter, ‘‘it still seems to be…an enigma’’

EP#22- Amy Shepherd: Deli Worker Turned Copywriter, ‘‘it still seems to be…an enigma’’

Update: 2025-08-08
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Freelance Copywriter Amy Shepherd joined me to chat about the relatively unknown art of copywriting, so much so her Nan doesn’t really understand what she does for a living. 


We chat about:

< What copywriting is

< Brands she’s worked for in the past e.g. @thecalmzonenet and @LUSH  

<Life in the freelance world

< Her stance on AI

< What she's currently working on

< Brands she wants to work for and with in the future

< Her future Crescendo 


Follow the podcast, Ben and the guest on social media:


Reaching The Crescendo Podcast:

https://www.instagram.com/reachingthecrescendopod/

https://www.tiktok.com/@reachingcrescendopod/

https://www.facebook.com/reachingthecrescendopod/


Ben Mussell:

https://www.instagram.com/ben_mussell/

https://www.linkedin.com/in/benmussell/


Amy Shepherd:

https://www.amyshepherdfreelance.com/

https://www.linkedin.com/in/amy-shepherd-172a391a1/

https://www.instagram.com/amy_shepherd_freelance/

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EP#22- Amy Shepherd: Deli Worker Turned Copywriter, ‘‘it still seems to be…an enigma’’

EP#22- Amy Shepherd: Deli Worker Turned Copywriter, ‘‘it still seems to be…an enigma’’

Ben Mussell