“When you work by yourself, you don’t have other teammates. You are the fastest or slowest person on the court.”

- Austin Dixon (3:15-3:23 )

Austin Dixon

The Whole Truth

Accountability is hard to come by when you’re working on your own. Solopreneurs have unique challenges that other entrepreneurs don’t. As a solopreneur, it’s up to you to hold yourself accountable to the goals you’ve set for your business. But there’s a hidden accountability partner you can use to be more productive.

“If you want an accountability partner to hold you to your deadlines… all you have to do is tell more people about what you’re working on.”

- Austin Dixon (5:52-6:07 )

Many of today’s entrepreneurs have bounced between working with business partners and working by themselves. What they learn is that it’s easier to be productive when you’re working with others. You’re more likely to get things done when other people are depending on you. If you don’t follow through, they can’t do what they need to do to move the business forward.

In sports, athletes learn the importance of accountability when teammates rely on each other to win. The entire team is only as good as the weakest link. But when you’re a solopreneur, there is no team holding you accountable. You’re either the slowest or fastest person on the court.

Leverage the Power of Constraints

Solopreneurs often put in 10, 12, or even 15 hours of work into each day only to look back and wonder if they actually got anything done. Knowing what to focus on to grow your  business is the biggest challenge business owners face. When you look at what other successful business owners do to hold themselves accountable, you discover simple ways to overcome this obstacle.

Constraints can be a powerful force for getting you to do what matters most. Putting deadlines on projects, launches, and daily tasks is an essential habit to have. But for solopreneurs who don’t work with others, these constraints may still not be enough. It’s easy to push a deadline back when others aren’t there to hold you accountable. But there’s a hidden accountability partner that many solopreneurs haven’t discovered: your audience.

“Social media, publishing, and building an audience are the best accountability buddies you can have.” - Austin Dixon (6:41-6:48 )

When you have an audience waiting for you to follow through on your promise, failing to meet a deadline results in disappointment or backlash. Sharing what you’re doing with your audience creates an accountability partner you simply can’t let down.

Solopreneurs struggling with their business growth can create accountability by telling others what they’re working on. Building an audience, delivering content, and being open to feedback gives you the accountability you need to get things done. You’ll know what actions you need to be taking right now to move your business forward.

Audiences hold entrepreneurs accountable when they have expectations. Business owners should document the process and have deadlines that allow their audiences to keep them on track. Taking this simple approach turns your audience into the greatest accountability partner you could ever have.

How to Get Involved

Want to learn how YOU can grow successful sales funnels to grow your business exponentially, and stop putting maximum effort into minimum results? Austin and his team at Sales Funnel Sharks have become experts at doing that. You can find them here.

You can also listen to The Whole Truth Podcast here.