Rod Lopusnak has been involved with the Motorcycle Industry for his entire life. He grew up riding dirtbikes and working in the dealership that his grandfather started. Now the General Manager for Triumph North America, Rod is using his vast wealth of information to help them create, produce, market and sell some of the most desirable motorcycles available. In this conversation we talk about how he worked his way up from dealerships to the OEM side, and the importance of putting together an excellent team. We also talk about innovation, current trends, electric bikes, how Covid changed everything this year, and what the future might look like.