Asia just hit her 90th day as fractional CMO with a new company, and in this episode of the In Demand Podcast, she shares everything she's taking away from those first three months.

This episode is a behind-the-scenes look at how a marketing leader gets up to speed, creates clarity, and shapes outcomes. Asia and Kim cover everything from digging through legacy docs to building team structure and launching new systems. 

Got a question you’d like Asia to unpack on the podcast? Record a voicemail here.

Links: 

• DemandMaven


• OfferingTree

Chapters

• (00:01:40 ) - What Asia focused on first: people, processes, tools, data.
• (00:07:30 ) - Identifying mission-critical gaps.
• (00:10:00 ) - Once you identify the gaps, you can start to find new opportunities.
• (00:12:55 ) - The first two artifacts that Asia created: CMO's Mandate, and a marketing strategy for the rest of the year.
• (00:17:15 ) - Month two: hiring new talent, refining workstreams, aligning on OKRs.
• (00:19:55 ) - Forecasting vs. budgeting vs. planning.
• (00:26:45 ) - Translating CAC and trial goals into action.
• (00:32:05 ) - Month three: getting executors executing .
• (00:35:00 ) - Relationship-building with product and sales.
• (00:36:30 ) - What comes next: aligning the ships, creating momentum, and scaling what works.