EP6: The Good, The Bad and The Ugly of Influencer Marketing
Update: 2020-05-22
Description
Today we chat about influencer marketing. Everyone wants to use an influencer to boost sales, but is it really all because of that? As easily as an influencer making a wrong life choice that could hurt your brand, so too can you damage your own brand when you are too hasty to drop one. Vanity metrics and you could potentially screw it up for yourself crept into the conversation. People know, so don't be stupid by thinking your customers are ignorant.
The Branding Beardos: Big John and Kenneth
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