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Paid traffic works great, but never underestimate organic traffic! In this episode, the guys go over how you can form quality SEO content with blog posts and repurpose that content into emails! This leads to higher conversion rates and longevity of a customer!

Don’t forget to text us to get your business set up with converting email flows!

Text EMAIL to 8 4 4 – 6 4 3 – 0 7 4 5.

This is a direct transcript. Please forgive any grammar or spelling errors.

Kevin: Small little information revolving around your product.

Jason: We started, you know, writing these blogs about specific product of problems that people are searching for

Kevin: Just creating content like this on a regular basis at a really good length will over time allow you to get more exposure on certain things.

Jen: You’re listening to eCommerce Uncensored with Kevin Monell and Jason Caruso,

Kevin: Hey everyone. And thank you for joining us on another episode of eCommerce Uncensored. My name is Kevin Monell and I’m here with

Jason: Jason Caruso on take two, man. Take number two,

Kevin: take number two, take number two. Interrupted you when I shouldn’t have before. Exactly. You were deep in thought. So we’re trying to start a fresh episode here, right?

Uh, but before we get started guys text the word, email to 8 4 4 6 4 3 0 7 4 5. If you’re looking for help to grow your revenue from email.

Jason: Yeah. But, but Kevin, we need serious inquiries. We’ve had like several people reach out. And then kind of ghost us, so to speak, like we follow up and we don’t hear from them.

So I, we would appreciate it if you guys are serious about, you know, this service, um, because I don’t wanna have to hire people Kev to like, do these calls. Like I like talking to the people that are, are, are scheduling these calls, but if we’re gonna. If this is gonna be like a cat and mouse game, I think I would just prefer hiring someone so that , we’re not doing it.

Kevin: Um, yeah, I was gonna say that actually, like, I really do enjoy getting on the phone with, you know, store owners and learning more about what they do and, and how we can help them. But like when it comes down to it, like this is serious commitment that we wanna, we wanna help people. So like you said, serious, uh, inquiries, only text the word, email to 8 4, 4 6 4 3 0 7 4 5.

You’ll get an email back. You’ll get a text message back from us so that we can learn a little bit more about you, about your business and how we can help, how we fit in. Yep.

Jason: That’s it. And, uh, Kev, before we get into our episode today, um, we have some exciting things going on. one of which is I’m writing a book.

Kevin: It is exciting. That’s absolutely exciting. Never, never would’ve thought. Never would’ve thought

Jason: because I hate, I, I’m not like a reader. I, listen, I listen to books. I listen to a lot of books, but I don’t generally, um, I don’t generally read, ah, I should take that back. I read while I’m listening. I don’t do both.

Yeah. I just don’t take a book and go under a tree and read. It’s just not like my thing. Um, but I’m writing, I’m writing a book, not about eCommerce, but about, uh, selling courses. Um, and it’s really exciting. I’m, I’m, uh, I’m finding out a lot about myself in this process. Um, like in terms of. I’m terrible at typing this book, but I’m really good at like talking the book.

Kevin: Yeah. Because I’ve seen you, I’ve seen you type an email before and it can go on for a while. Yeah. Going back, rethinking things. So it’s cool to see you working through all these pages. Yeah. It’s pretty

Jason: interesting. I, I have like thousands and thousands of words already, so, um, Anyway, I just wanted to kind of throw that out there.

I don’t know why I wanted to, but I did

Kevin: coming soon

Jason: coming soon. Yes. But anyway, so today’s episode Kev. We’re gonna talk about something, um, that I don’t think we talk a lot about, but it pays dividends. Uh, if you commit to it, I don’t wanna just say like, it’s a magic. So to speak. But what we’re about to talk about today has, has been responsible for, has been partly responsible for, for some crazy growth of, of our clients.

Um, and, and that is a blog because, uh, eCommerce people like us tend to. Focus most of their energy on the physical product, mm-hmm right. Like that’s like as a eCommerce brand or, or a company, right? Like you’re selling physical products for the most part. And, uh, you know, I don’t think a lot of people think that a blog could be an asset to an eCommerce business, but the truth is, is.

We’re actually talking to somebody who texted us through email, um, and who now we’re we are working with. And, uh, we’re actually talking to her about doing some blog posts. Um, don’t know if she’s gonna go, go forward with it. But the point is, is like, this is something that we see work really well. If done.

But it’s definitely a commitment. Um, but anyway, I just wanted to kind of, you know, uh, open it up with that. So why don’t we. Why don’t you tell us a little bit about how this works, what exactly, what exactly you and the team do to make this happen? And, and what are you seeing from this?

Kevin: Well, I think cuz we, we come on here a lot and we talk about email.

We talk about email frequency and when you have a store and like you said, that in you’re focused on your product, you’re focused on your offers and. You don’t wanna flood your, your email list with just offers and information about your products, because that’s gonna create like this, you know, customer business relationship that kind of is more short, short term for me, I think, as opposed to a long term relationship with your email list or your customer base.

And sometimes it can be hard to like, okay