In this week's episode of *Earn Your Leisure*, we sit down with entrepreneur David Shands to break down the journey from a 9-to-5 employee to a 6-figure entrepreneur. David shares insights on what it takes to make six figures, defining it as earning between $100,000 and $999,000 annually and examining the difference between gross income and net income.

We dive into the essentials of launching a successful business, covering **Product, Price, and Promotion**:

**Product**: Whether you're offering a tangible product or a service, it should be easy to produce, deliver, and pay for. More importantly, it must solve a real problem for customers, going beyond just being a good idea.

**Price**: Set a price that provides at least three times the perceived value. Through effective storytelling, position your price at a level that feels comfortable for you, and consider recurring revenue models to reach your income goals.

**Promotion**: Gain visibility through hustle or leverage. From social media strategies to email and text marketing, discover ways to expand your reach and share your offerings with a larger audience.

Don’t miss this comprehensive guide on how to escape the 9-to-5 and start building a business that brings financial freedom!

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