EYL #348: How Dre London Discovered Post Malone & Built a Multi-Million Dollar Tequila Empire
Description
In this episode of Earn Your Leisure, we sit down with legendary music executive Dre London, the man who discovered and managed Post Malone for over a decade. Dre breaks down how he found Post in 2014 at a content house, invested his own money to shoot “Graduation,” and helped turn “White Iverson” and “Rockstar” into global hits.
He shares insider lessons on music management, how to navigate fame and money requests, and why knowing how to manage a budget can scale any business. Dre also dives into his latest venture, Don Londrés Tequila — from finding the perfect tequila to building relationships in the spirits industry and hitting $2 million in sales within its first 18 months.
From the UK music scene to building generational wealth, Dre London’s story is a masterclass in belief, hustle, and vision.
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