In this episode, Charles sits down with Susie Carder, the Profit Coach, who shares her wealth of experience in scaling businesses to new heights. With over 20 years of expertise, Susie dives deep into the critical components of successfully growing a business while navigating the challenges that come with it.

Discover the surprising truth about what truly drives business growth and why most entrepreneurs are focusing on the wrong things. Susie reveals the key mindset shifts and strategic decisions that can make or break your scaling efforts, drawing from her own journey of building and rebuilding multi-million dollar ventures.

Throughout the episode, Charles and Susie explore the often-overlooked aspects of scaling a business, from team dynamics and accountability to pricing strategies and marketing investments. Susie shares eye-opening insights and real-world examples that will challenge your assumptions and inspire you to approach growth in a whole new way.

Whether you’re an entrepreneur looking to break through to the next level or a seasoned business owner seeking to optimize your operations, this episode is packed with game-changing advice and powerful stories of triumph over adversity. Tune in to discover how Susie’s unique perspective and no-nonsense approach to business growth can help you unlock the full potential of your venture.

Key Takeaways:

• Uncover the surprising truth about what really drives business growth and why most entrepreneurs have it all wrong
• Learn the crucial mindset shifts and strategic decisions that can make or break your scaling efforts
• Discover the often-overlooked aspects of scaling a business that can significantly impact your success

Head over to https://podcast.iamcharlesschwartz.com/ to download your exclusive companion guide, designed to guide you step-by-step in implementing the strategies revealed in this episode.

Key Points:

1:27 Starting with money
4:48 Importance of financial systems and accountability
7:06 Pay for results
9:01 Sales system structure
10:33 Hiring an operations person
13:54 Understanding the DNA
19:00 Rebuilding after failure
21:09 Sit down and plan
23:01 Overcoming self-limiting beliefs
25:12 Understanding pricing strategy
27:59 Separate conversations
30:01 Importance of qualified leads
32:01 Tools for business success
34:59 Sales team structure
42:02 Filtering system questions
45:13 Accessing resources and guidance