Ecommerce Expert Explains Why Conversions Are So Hard — Yuxin Zhu | The Importance of Conversion Rate Optimization, Consistent Brand Storytelling Strategies, How to use Landing Pages to Build Trust, Landing Pages Vs. Product Pages (#326)
Description
On this episode of the Ecommerce Coffee Break Podcast, Yuxin Zhu, CEO and Co-Founder of Replo at replo.app, reveals powerful tips for optimizing your ecommerce website for conversions. Yuxin discusses the importance of user experience, compelling content, A/B testing, and data analytics. He emphasizes the need for clear navigation, fast loading times, mobile optimization, and trust signals like customer reviews. Yuxin also touches on SEO and backend performance. Tune in for expert advice to transform your online store and boost your sales.
Topics discussed in this episode:
- Why conversion rate optimization has become increasingly important in ecommerce
- How technological changes and increased competition are making CRO more complex
- What steps are involved in creating a user-centered website or landing page
- How product detail pages can be optimized to convert as well as landing pages
- Why telling a consistent brand story across multiple touchpoints is crucial for conversion
- Why even small improvements in conversion rates can lead to significant revenue increases
Links & Resources
Website: https://www.replo.app/
Insta: https://www.instagram.com/replo.app/
Twitter: https://twitter.com/replohq
LinkedIn: https://www.linkedin.com/in/yuxinzhu/
Get access to more free resources by visiting the show notes at
https://t.ly/_HKW0
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